Growth Strategies in the Publishing Industry through the Betterment of Managerial Techniques

The publishing industry is one of the branches of the national economy which thoroughly follows the rules of efficiency and strategic thinking specific to the economic area. In this context, it is useful for any publishing company to define its own economic strategy based on specific objectives and...

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Bibliographic Details
Main Author: Bogdan Cojocea
Format: Article
Language:English
Published: General Association of Economists from Romania 2008-10-01
Series:Theoretical and Applied Economics
Subjects:
Online Access: http://store.ectap.ro/articole/344.pdf