THE EVOLUTION OF MARKETING METHODS IN A TOURISM ASSOCIATION FROM ROMANIA
The aim of this article is to present how to apply marketing methods, older and newer ones, to the action plan of a tourism association. I chose for this study the National Association of Rural, Ecological and Cultural Tourism from Romania (ANTREC), since I had available a series of chronological...
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| Format: | Article |
| Language: | English |
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University of Petrosani
2011-01-01
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| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | http://www.upet.ro/annals/economics/pdf/2011/Stoian.pdf |