Designation the model of consumer willingness to Buy domestic products given the role of consumer consciousness in Iranian beverage industry
The purpose of this paper is to designation the model of consumer willingness to buy domestic product given the role of consumer consciousness in Iranian non-alcoholic cold beverage industry. The study is a mixed approach with practical goal. First, a literature review is undertaken and initial rese...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2020-05-01
|
| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61232_d41d8cd98f00b204e9800998ecf8427e.pdf |