INDIAN CUSTOMERS AND RETAILERS PERCEPTION TOWARDS CELLULAR SERVICE PROVIDERS WITH SPECIAL REFERENCE TO BSNL
The present study examines the perception of Indian customers and retailers towards cellular service providers. The study which was conducted in a South Indian state revealed that Bharat Sanchar Nigam Limited (BSNL) accounted for majority of the market share. Customers and retailers were satisfied w...
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| Format: | Article |
| Language: | English |
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Bucharest University of Economic Studies
2015-12-01
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| Series: | Business Excellence and Management |
| Subjects: | |
| Online Access: | http://beman.ase.ro/no54/6_decembrie%202015_Shekhar.pdf |