Testing music selection automation possibilities for video ads

The importance of video ads on social media platforms can be measured by the number of views. For instance, Samsung’s commercial ad for one of its new smartphones reached more than 46 million viewers at Youtube. Video ads address users both visually and aurally. Often, the visual sense is engaged by...

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Bibliographic Details
Main Author: Wiesener Oliver
Format: Article
Language:English
Published: Sciendo 2017-09-01
Series:Management şi Marketing
Subjects:
Online Access:https://doi.org/10.1515/mmcks-2017-0026