Vaccins et communication : La convergence comme stratégie de création de valeur sociale
The main objective of this paper is to demonstrate the relevance of the analytical framework inspired by Tarde’s (1902/2006) theory of social value in order to study the convergence strategy deployed by institutional and corporate actors around the rebirth of vaccination as a public health policy. B...
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| Format: | Article |
| Language: | English |
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Université du Québec à Montréal
2013-01-01
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| Series: | Communiquer |
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| Online Access: | http://journals.openedition.org/communiquer/173 |