Bank service quality in private sector: Evidence from Iran
Service quality plays an important role in service industries such as banks, insurance firms, etc. The purpose of this paper is to investigate level of service quality in private banking industry in Iran. The proposed model of this paper uses SERVQUAL tool for measuring service quality and populatio...
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| Format: | Article |
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Growing Science
2013-02-01
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| Series: | Management Science Letters |
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| Online Access: | http://www.growingscience.com/msl/Vol3/msl_2012_345.pdf |
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doaj-25eaf38fde014d029c3e9bbb14f17a0e2020-11-24T22:16:26ZengGrowing ScienceManagement Science Letters1923-93351923-93432013-02-0132463468Bank service quality in private sector: Evidence from IranNiloufar AsgarianService quality plays an important role in service industries such as banks, insurance firms, etc. The purpose of this paper is to investigate level of service quality in private banking industry in Iran. The proposed model of this paper uses SERVQUAL tool for measuring service quality and population of this study includes customers of three private banks in Tehran. Results show that except efficiency, other variables of SERVQUAL obtained suitable level mean in this study. As a result, with the development of electronic commerce, internet banking has become an alternative for developing, operating and offering bank services.http://www.growingscience.com/msl/Vol3/msl_2012_345.pdfService qualitySERVQUALIran |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Niloufar Asgarian |
| spellingShingle |
Niloufar Asgarian Bank service quality in private sector: Evidence from Iran Management Science Letters Service quality SERVQUAL Iran |
| author_facet |
Niloufar Asgarian |
| author_sort |
Niloufar Asgarian |
| title |
Bank service quality in private sector: Evidence from Iran |
| title_short |
Bank service quality in private sector: Evidence from Iran |
| title_full |
Bank service quality in private sector: Evidence from Iran |
| title_fullStr |
Bank service quality in private sector: Evidence from Iran |
| title_full_unstemmed |
Bank service quality in private sector: Evidence from Iran |
| title_sort |
bank service quality in private sector: evidence from iran |
| publisher |
Growing Science |
| series |
Management Science Letters |
| issn |
1923-9335 1923-9343 |
| publishDate |
2013-02-01 |
| description |
Service quality plays an important role in service industries such as banks, insurance firms, etc. The purpose of this paper is to investigate level of service quality in private banking industry in Iran. The proposed model of this paper uses SERVQUAL tool for measuring service quality and population of this study includes customers of three private banks in Tehran. Results show that except efficiency, other variables of SERVQUAL obtained suitable level mean in this study. As a result, with the development of electronic commerce, internet banking has become an alternative for developing, operating and offering bank services. |
| topic |
Service quality SERVQUAL Iran |
| url |
http://www.growingscience.com/msl/Vol3/msl_2012_345.pdf |
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AT niloufarasgarian bankservicequalityinprivatesectorevidencefromiran |
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