Bank service quality in private sector: Evidence from Iran
Service quality plays an important role in service industries such as banks, insurance firms, etc. The purpose of this paper is to investigate level of service quality in private banking industry in Iran. The proposed model of this paper uses SERVQUAL tool for measuring service quality and populatio...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2013-02-01
|
| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol3/msl_2012_345.pdf |