Use of Data Mining for Prediction of Customer Loyalty
This article discusses the analysis of customer loyalty using three data mining methods: C4.5,Naive Bayes, and Nearest Neighbor Algorithms and real-world empirical data. The data contain ten attributes related to the customer loyalty and are obtained from a national multimedia ...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2015-05-01
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| Series: | CommIT Journal |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/commit/article/view/1660 |