ASSESSMENT OF ENTREPRENEURIAL MARKETING PERFORMANCE IN SMALL AND MEDIUM FOOD AND NON-FOOD INDUSTRY IN INDONESIA USING IPA ANALYSIS

ASSESSMENT OF ENTREPRENEURIAL MARKETING PERFORMANCE IN SMALL AND MEDIUM FOOD AND NON-FOOD INDUSTRY IN INDONESIA USING IPA ANALYSIS

This study aims to analyze perceptions and expectations on SMIs and establish strategies and policies to develop SMI marketing performance. The sample used in this research was 200 SMIs registered in the Department of Industry and Trade of Bandung. The method used was quantitative methods, survey, a...

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Bibliographic Details
Main Authors: Dwi Gemina, Sri Harini, Sudarijati Sudarijati
Format: Article
Language:English
Published: University of Brawijaya 2019-08-01
Series:Jurnal Aplikasi Manajemen
Subjects:
Marketing Performance
Small and Medium Industries
Food and Non Food
Indonesia
IPA Analysis.
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/1499

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