ASSESSMENT OF ENTREPRENEURIAL MARKETING PERFORMANCE IN SMALL AND MEDIUM FOOD AND NON-FOOD INDUSTRY IN INDONESIA USING IPA ANALYSIS
This study aims to analyze perceptions and expectations on SMIs and establish strategies and policies to develop SMI marketing performance. The sample used in this research was 200 SMIs registered in the Department of Industry and Trade of Bandung. The method used was quantitative methods, survey, a...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
University of Brawijaya
2019-08-01
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Series: | Jurnal Aplikasi Manajemen |
Subjects: | |
Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/1499 |