Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty
The purpose of this study was to evaluate the impact of CSR on brand loyalty through the mediating role of brand image is casting. The purpose of this study applied descriptive - survey is based on structural equation modeling. The study sample consisted of 130 bank customers in the city that are cl...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2013-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_36024_00bb2f88f6378163646b62b1e52e3aec.pdf |