Do People Explicitly Make a Frame Choice Based on the Reference Point?
Previous studies have shown that when choosing one of two logically equivalent frames (e.g., “half full” or “half empty”), people tend to choose based on a reference point. For example, when the amount of water in a glass with 500 ml capacity was originally 0 ml (or 500 ml), and then increased (or d...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2018-12-01
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Series: | Frontiers in Psychology |
Subjects: | |
Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2018.02552/full |