Do People Explicitly Make a Frame Choice Based on the Reference Point?

Previous studies have shown that when choosing one of two logically equivalent frames (e.g., “half full” or “half empty”), people tend to choose based on a reference point. For example, when the amount of water in a glass with 500 ml capacity was originally 0 ml (or 500 ml), and then increased (or d...

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Bibliographic Details
Main Authors: Hidehito Honda, Masaru Shirasuna, Toshihiko Matsuka, Kazuhiro Ueda
Format: Article
Language:English
Published: Frontiers Media S.A. 2018-12-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2018.02552/full