Marketing approach to specific forms of tourism in the context of revitalization of undeveloped areas in eastern Serbia
The aim of this work is to research, analyze and realistically assess the possibilities and opportunities of marketing and similar tools and resources in order to record certain changes in tourist demand, with an emphasis on undeveloped areas of eastern Serbia. Marketing is given a crucial, strategi...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2018-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2018/0354-34711804299M.pdf |