Franchisees' level of satisfaction with the franchise relationship
Problem investigated and objectives: Franchisees often complain that franchisors do not meet their needs, and are generally viewed as being unhappy with the franchise relationship between franchisees and franchisors. The aim of this paper is to investigate the level of satisfaction of franchisees...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2009-12-01
|
| Series: | Acta Commercii |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/104 |