Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences

Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences

Abstract Background Public relations—a marketing communications method involving the use of publicity and other unpaid promotional methods to deliver messages—historically has served as the communicative workhorse of the health services industry, representing the predominant pathway over many decade...

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Bibliographic Details
Main Authors: James K. Elrod, John L. Fortenberry
Format: Article
Language:English
Published: BMC 2020-09-01
Series:BMC Health Services Research
Subjects:
Public relations
Marketing communications
Promotion
Hospitals
Healthcare
Online Access:http://link.springer.com/article/10.1186/s12913-020-05602-x

Internet

http://link.springer.com/article/10.1186/s12913-020-05602-x

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