Your unconscious knows your name.

One's own name constitutes a unique part of conscious awareness - but does this also hold true for unconscious processing? The present study shows that the own name has the power to bias a person's actions unconsciously even in conditions that render any other name ineffective. Participant...

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Bibliographic Details
Main Authors: Roland Pfister, Carsten Pohl, Andrea Kiesel, Wilfried Kunde
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2012-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3293799?pdf=render