TRA (THEORY OF REASONED ACTION) MODEL OF SUSTAINABLE BEHAVIORAL INTENTIONS IN CULINARY SMEs IN SURABAYA

Culinary street vendors are part of Small Medium Enterprises that have not optimally contributed to achieve the Sustainable Development Goals. In this study, Theory of Reasoned Action was used as a model to measure Sustainable Behavioral Intentions in culinary SMEs in Surabaya. This study used an ex...

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Bibliographic Details
Main Authors: Jun Surjanti, Anang Kistyanto, Tony Seno Aji
Format: Article
Language:English
Published: University of Kragujevac 2019-12-01
Series:Proceedings on Engineering Sciences
Subjects:
Online Access:http://pesjournal.net/journal/v1-n2/24.pdf