King Customer. Contested Conceptualizations of the Consumer and the Politics of Consumption in the Netherlands, 1920s-1980s
This article examines the question of how transnationally traveling narratives of consumption have made sense of an emerging modern Dutch consumer society. It particularly focuses on the way in which the King Customer metaphor entered the Netherlands in the interwar years as an Anglo-American adver...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Open Journals
2017-09-01
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| Series: | BMGN: Low Countries Historical Review |
| Subjects: | |
| Online Access: | https://ojstest.minions.amsterdam/article/view/6645 |