THE MECHANISM OF ORGANIZATIONAL CULTURE TRANSFORMATION ININNOVATION COMPETITIVE ADVANTAGE FOR INTERNATIONAL BUSINESSSTRUCTURES

• Main Authors: Lidia S. Leontieva, Svetlana M. Maksimova, Olga V. Sitnik
• Format: Article
• Language: Russian
• Published: Plekhanov Russian University of Economics 2016-08-01
• Series: Statistika i Èkonomika
• Subjects: организационная культура компании; конкурентоспо собность; кросс-культурные ресурсы; кросс-культурное взаимодействие; международные предпринимательские структуры; organizational culture of the company; competitiveness; cross-cultural resources; cross-cultural interaction; international enterprise structures
• Online Access: https://statecon.rea.ru/jour/article/view/781
• ISSN: 2500-3925

The article presents mechanisms of organizational culture formation and development in the conditions of cross-cultural interaction on the example of the international enterprise structures - Hyundai Motor Corporation group of companies and its affiliated structures are considered: «Hyundai Glovis» and Russian company «Hyundai Glovis Russia». The Russian and Korean cultural aspects of business and daily communication feature of mentality of two cultures, the priority directions of development of organizational culture based on cross-cultural interaction are analyzed for this purpose.