Determining the Optimal Combination of Customers Based on Kano Model and Ideal Programming Using a Case Study in Al-Zahra Hospital, Isfahan, Iran
Introduction: Nowadays, organizations perform segmentation of their customers in order to maximize profits and minimize costs. However, in addition to segmentation, an optimal combination of the customers, i.e. the number of the customers or their percentage, is required to be specified in order to...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Vesnu Publications
2012-10-01
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| Series: | مدیریت اطلاعات سلامت |
| Online Access: | http://him.mui.ac.ir/index.php/him/article/view/816 |