The Impacts of Self-Brand Congruence on Brand Loyalty: A Study on Cellular Phone Users

http://www.sobiad.org/ejournals/journal_IJSS/arhieves/2012_2/can_deniz.pdf

Bibliographic Details
Main Authors:	Can Deniz Koksal, Mehmet Ozer Demir
Format:	Article
Language:	English
Published:	Social Sciences Research Society 2012-07-01
Series:	International Journal of Social Sciences and Humanity Studies
Online Access:	http://www.sobiad.org/ejournals/journal_IJSS/arhieves/2012_2/can_deniz.pdf

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