The Impacts of Self-Brand Congruence on Brand Loyalty: A Study on Cellular Phone Users
http://www.sobiad.org/ejournals/journal_IJSS/arhieves/2012_2/can_deniz.pdf
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Social Sciences Research Society
2012-07-01
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| Series: | International Journal of Social Sciences and Humanity Studies |
| Online Access: | http://www.sobiad.org/ejournals/journal_IJSS/arhieves/2012_2/can_deniz.pdf |