Formation of the advertising budget of the enterprise in the course of marketing communications Формирование рекламного бюджета предприятия в процессе маркетинговых коммуникаций
The science research is approached to substantiation the advisability of using the existence methods of enterprise advertising budget defining on the base of recognizing criteria of choice optimization.<br>Научное исследование направлено на обоснование целесообразности использования существующ...
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| Format: | Article |
| Language: | English |
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PH "INZHEK"
2012-01-01
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| Series: | Problemi Ekonomiki |
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| Online Access: | http://www.problecon.com/pdf/2012/1_0/86_91.pdf |