The opening of Costco in Iceland: Unexpected meanings of globalized phenomenon
The multinational retailer, Costco, opened its first store in Iceland during spring 2017. Not only was the opening greatly anticipated but following the store opening, Costco became one of the key issues in the Icelandic media. Our analysis focuses on Costco’s opening from insights derived from theo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Iceland
2017-12-01
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| Series: | Stjórnmál og Stjórnsýsla |
| Subjects: | |
| Online Access: | http://www.irpa.is/article/view/2665 |