Drivers of Acceptance of a New Beverage in Europe

Drivers of Acceptance of a New Beverage in Europe

One of the challenges of studying food consumption behavior is to identify the drivers of choice for a food product. This is particularly important to design and develop new foods for which no previous information is available. Hibiscus sabdariffa L. (Bissap) is an herbaceous plant and an important...

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Bibliographic Details
Main Authors: Ana Patricia Silva, Maria Isabel Franco, Cissé Mady, Dominique Pallet, Keith Tomlins, Ben Bennett, Manuela Pintado, Miguel Sottomayor
Format: Article
Language:English
Published: MDPI AG 2016-05-01
Series:Beverages
Subjects:
Bissap
Africa
Portugal
consumer behavior
conjoint analysis
focus groups
segmentation
Online Access:http://www.mdpi.com/2306-5710/2/2/12

Internet

http://www.mdpi.com/2306-5710/2/2/12

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