Prescription drug brand Web sites: Guidance where none exists
This paper applies insights from linguistics and discourse analysis to prescription drug brand Web sites, with special reference to the 100 top-selling drugs. Such sites give the outward appearance of being a place to go for straightforward information about a specific brand. In reality, they presen...
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| Format: | Article |
| Language: | English |
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University of Minnesota Libraries Publishing
2010-01-01
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| Series: | INNOVATIONS in Pharmacy |
| Online Access: | http://www.pharmacy.umn.edu/innovations/prod/groups/cop/@pub/@cop/@innov/documents/article/cop_article_256358.pdf |