Young adults’ preferences for influenza vaccination campaign messages: Implications for COVID-19 vaccine intervention design and development

Young adults’ preferences for influenza vaccination campaign messages: Implications for COVID-19 vaccine intervention design and development

Background: Health campaign interventions, particularly those tailored to the target audience’s needs and preferences, can cost-effectively change people’s attitudes and behaviors towards better health decision-making. However, there is limited research on how to best tailor seasonal influenza vacci...

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Bibliographic Details
Main Authors: Zhaohui Su, Dean McDonnell, Jun Wen, Ali Cheshmehzangi, Junaid Ahmad, Edmund Goh, Xiaoshan Li, Sabina Šegalo, Michael Mackert, Yu-Tao Xiang, Peiyu Wang
Format: Article
Language:English
Published: Elsevier 2021-07-01
Series:Brain, Behavior, & Immunity - Health
Subjects:
Health campaign
Health messaging
Vaccination
Intervention
COVID-19
Thematic analysis
Online Access:http://www.sciencedirect.com/science/article/pii/S2666354621000648

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http://www.sciencedirect.com/science/article/pii/S2666354621000648

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