Marketing Dialogue With Pressure Groups
CSR actions are often controversial due to either the excessive voluntary or narrow standardized approach. The objective of this article is to find indices, which homogenize CSR campaigns of corporations according to specific attitudes and behaviour of individuals. Cluster analysis has significantly...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Mendel University Press
2021-05-01
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| Series: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| Subjects: | |
| Online Access: | https://acta.mendelu.cz/artkey/acu-202102-0004_marketing-dialogue-with-pressure-groups.php |