Features of promoting print meadia in the inforation market

This article describes the methods and tools of promotion of print media, defines media marketing, analyzed the entire complex media product promotion.

Bibliographic Details
Main Author: A E Astasheva
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2014-12-01
Series:RUDN Journal of Studies in Literature and Journalism
Subjects:
Online Access:http://journals.rudn.ru/literary-criticism/article/view/4690