Sharing is Caring, and Millennials Do Care: Collaborative Consumption through the Eyes of Internet Generation
The purpose of this research is to investigate the effects of perceived value dimensions (i.e., economic value, hedonic value, symbolic value, and social value) on behavioral intent to engage in collaborative consumption from the perspective of Generation Y. Furthermore, this research aims to invest...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2019-06-01
|
| Series: | South East European Journal of Economics and Business |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/jeb-2019-0003 |