Integrating TAM and TPB with Perceived Risk to Measure Customers’ Acceptance of Internet Banking
<p>This article proposes a revised technology acceptance model to measure customers ‘acceptance of internet banking, in Iran. This study uses the technology acceptance model, theory of planned behavior and theory of perceived risk to build a comprehensive model. We designed a questionnaire...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Regional Information Center for Science and Technology (RICeST)
2012-07-01
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| Series: | International Journal of Information Science and Management |
| Online Access: | https://ijism.ricest.ac.ir/index.php/ijism/article/view/153 |