PERSONAL BRAND MARKETING, A NECESSITY FOR THE CORPORATE DIFFERENTIATION IN THE CONTEXT OF THE GLOBALIZATION OF SOCIETY
Offering from the point of view of its characteristics and also interesting to analyze is what the specialists call ‘brand’. This term is relatively new in the area of marketing, and it stirs interest especially as far as its two components are concerned: the situation of the contemporary society, o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2014-04-01
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| Series: | SEA: Practical Application of Science |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_3_29.pdf
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