The Management of Marketing Potential of Higher Education Institutions by Means of Forming an Endowment
The article considers the role of endowment (sustainable fund) in the management of marketing potential of higher education institutions. The article analyzes breadth of use of endowment in Ukraine as a means of management of potential. The educational institutions, which started the practice of usi...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2018-05-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2018-5_0-pages-514_521.pdf |