Nexus of Electronic Word-Of-Mouth to Social Networking Sites: A Sustainable Chatter of New Digital Social Media

Nexus of Electronic Word-Of-Mouth to Social Networking Sites: A Sustainable Chatter of New Digital Social Media

The purpose of this study was to examine how electronic word-of-mouth (eWOM) communication of Facebook is influenced by social exchanges, social capital, and service quality dimensions. The online survey was conducted with a pre-tested and self-administered questionnaire, and a structural equation m...

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Bibliographic Details
Main Authors: Md. Alamgir Hossain, Nusrat Jahan, Yuantao Fang, Saiful Hoque, Md. Shakhawat Hossain
Format: Article
Language:English
Published: MDPI AG 2019-02-01
Series:Sustainability
Subjects:
electronic word-of-mouth
social capital
social exchange
service quality theory
Online Access:https://www.mdpi.com/2071-1050/11/3/759

Internet

https://www.mdpi.com/2071-1050/11/3/759

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