Social Media Usage Patterns of Turkish Maritime Businesses: A study on Facebook

Social media has been widely used by businesses nowadays. Although in B2B industry, social media marketing isn’t grown up as fast as it was in B2C market, many businesses begun to develop social media strategies and reach to new and existing corporate customers via social media recently. In this s...

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Bibliographic Details
Main Authors: Fatma Özge BARUÖNÜ, Özlem SANRI
Format: Article
Language:English
Published: Gemi Makinaları İşletme Mühendisleri Odası 2019-06-01
Series:Journal of ETA Maritime Science
Subjects:
Online Access:https://www.journalagent.com/jems/pdfs/JEMS-18189-ORIGINAL_RESEARCH_%28AR%29-SANRI.pdf