A Strategic Approach to the Consumer Perception of Brand on the Basis of Brand Awareness and Brand Loyalty

A Strategic Approach to the Consumer Perception of Brand on the Basis of Brand Awareness and Brand Loyalty

In this study, the consumer perception for brand awareness and brand loyalty for two famous brands of soft drinks Coca Cola and Pepsi, has been evaluated. For this purpose, the effects of consumer perception of Coke and Pepsi were analysed for consumer association to these brands. The objectives of...

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Bibliographic Details
Main Authors: Khurram Sultan, Saja Akram, Sara Abdulhaliq, Deema Jamal, Rezan Saleem
Format: Article
Language:English
Published: Ümit Hacıoğlu 2019-05-01
Series:International Journal of Research In Business and Social Science
Subjects:
Consumer Perception
Brand Awareness
Brand Loyalty
Online Access:http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/259

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