A Strategic Approach to the Consumer Perception of Brand on the Basis of Brand Awareness and Brand Loyalty
In this study, the consumer perception for brand awareness and brand loyalty for two famous brands of soft drinks Coca Cola and Pepsi, has been evaluated. For this purpose, the effects of consumer perception of Coke and Pepsi were analysed for consumer association to these brands. The objectives of...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ümit Hacıoğlu
2019-05-01
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| Series: | International Journal of Research In Business and Social Science |
| Subjects: | |
| Online Access: | http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/259 |