Online Qualitative Research in the Age of E-Commerce: Data Sources and Approaches
With the boom in E-commerce, practitioners and researchers are increasingly generating marketing and strategic insights by employing the Internet as an effective new tool for conducting well-established forms of qualitative research (TISCHLER 2004). The potential of Internet as a rich data source an...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
FQS
2004-05-01
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| Series: | Forum: Qualitative Social Research |
| Subjects: | |
| Online Access: | http://www.qualitative-research.net/index.php/fqs/article/view/594 |