The Sociological Aspect of Commercial Communications: Modern Practices in the Context of World Trend

The article describes the nature of the relationship between the researcher and the respondents. The authors prove that reliable and complete sociological information can be obtained in case of establishing equal relations and holding a free discussion between them. The article analyzes the accompan...

Full description

Bibliographic Details
Main Authors: V L Mouzykant, P V Mouzykant
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2013-12-01
Series:RUDN journal of Sociology
Subjects:
Online Access:http://journals.rudn.ru/sociology/article/view/6063