THE HALO EFFECT IN SMALL ENTERPRISES’ MARKETING
The paper addresses a lessapproached topic in the marketing world, namely the halo effect. This phenomenon is described first in the physical world then it is taken over and used in the field of psychology, education, management. In marketing the halo effect is used to monitor how a product / ser...
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| Format: | Article |
| Language: | English |
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Eftimie Murgu University Press
2019-12-01
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| Series: | Analele Universitatii "Eftimie Murgu" Resita: Fascicola II, Studii Economice |
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| Online Access: | http://www.analefseauem.ro/upload/arhiva-revista/2019/articole/5%20Bretcu%20Angela.pdf |