Los caminos que conducen hacia una nueva teoría de la estrategia. Aportación al homenaje a Manuel Martín Serrano
In 2001, Manuel Martín Serrano collaborated in my book Estrategias de Comunicación where he proposed "a less geometric and more hermeneutic new strategic theory, less rational and more relational". A theory that is based on the intention of working with real human beings, not with artifici...
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| Format: | Article |
| Language: | Spanish |
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Universidad Complutense de Madrid
2007-01-01
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| Series: | Mediaciones Sociales |
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| Online Access: | http://revistas.ucm.es/index.php/MESO/article/view/22569 |