STUDY OF THE INTERNATIONALIZATION PROCESS OF A BRAZILIAN COMPANY IN THE AGRICULTURAL MACHINERY AND IMPLEMENTS SECTOR
The agribusiness industry and agricultural machinery as well as the internationalization of companies are subjects of growing interest. Thus, a case study of a company in the sector of machinery and implements allowed the analysis of the movements of internationalization under the aspects of strateg...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2012-10-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/139 |