Employer Branding and Its Dimensions: A Pilot Study in Higher Educational Institutions of Pakistan
The purpose of this paper is a pilot assessment to determine the validity and reliability of the instrument of employer branding dimensions namely training and development, employer brand reputation, work life balance and organization culture developed by Tanwar and Prasad (2016). The survey approac...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Lembaga Pendidikan Profesional Cendekia Hotel and Business School
2018-07-01
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| Series: | International Business and Accounting Research Journal |
| Subjects: | |
| Online Access: | http://ibarj.com/index.php/ibarj/article/view/55 |