RESEARCH OF THE FACTORS DETERMINING THE DEVELOPMENT TRENDS OF INTERNET TECHNOLOGIES IN MARKETING

Development priorities of the marketing activities of enterprises in the near future will focus on improving the efficiency and optimizing the data collection, storage, processing and analysis, establishing individual long relationships and communications with consumers. In these circumstances, the...

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Bibliographic Details
Main Authors: G. Kholodnyi, S. Rodionov
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2013-12-01
Series:Економіка розвитку
Subjects:
Online Access:http://www.ed.ksue.edu.ua/ER/knt/ee134_68/e134kho.pdf