Flash mob as a tool of marketing. The use of a crowd psychology in promotion of institutions and products of culture
Flash mobinits original formmeantspontaneous event, initiated in a public space byan unknown groupof people. Ithadentertainingand absurdcharacter and about the time of its commencement completely random people were reported usually through e-mails or text messages. Over time, this particular form of...
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| Format: | Article |
| Language: | English |
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WSB University in Torun
2014-12-01
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| Series: | Torun Business Review |
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| Online Access: | https://tbr.wsb.torun.pl/index.php/journal/article/view/256 |