Exploring the Enablers of Organizational and Marketing Innovations in SMEs
Previous research studies on innovation tend to focus on process and product innovations. Recent theoretical opinions reveal that Organizational and Marketing Innovations (OMIs) could be the necessary prerequisites to optimally utilize and deploy such process and product innovations. It is important...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2015-02-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244015571487 |