How moral outrage affects consumer’s perceived values of socially irresponsible companies

How moral outrage affects consumer’s perceived values of socially irresponsible companies

The research about responsible consumption began during the 70’s decade, but recently it became extremely relevant due to global warming and increasing social demands. In this regard, our research tries to determine the effects of moral outrage on consumers’ perceived values of socially irresponsibl...

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Bibliographic Details
Main Authors: Manuela Escobar-Sierra, Alejandra García-Cardona, Luz Dinora Vera Acevedo
Format: Article
Language:English
Published: Taylor & Francis Group 2021-01-01
Series:Cogent Business & Management
Subjects:
responsible consumption
corporate social irresponsibility
moral outrage
consumers’ perceived values
structural equations modelling sem
Online Access:http://dx.doi.org/10.1080/23311975.2021.1888668

Internet

http://dx.doi.org/10.1080/23311975.2021.1888668

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