Marketing in Greek National Health System
Introduction: The international financial situation in combination with an aging population and the appropriation of health services imposes the management of hospital services as a necessity for the survival of hospitals.Aim: To examine the perceptions of 450 upper administrative hospital executive...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Professor Despina Sapountzi-Krepia
2009-01-01
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| Series: | International Journal of Caring Sciences |
| Subjects: | |
| Online Access: | http://internationaljournalofcaringsciences.org/docs/Vol2_Issue2_05_Malliarou.pdf |