ПЕРСПЕКТИВЫ ИНФОРМАЦИОННОГО РАЗВИТИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА ОТРАСЛЕВОМ УРОВНЕ
The basic tendencies of information and marketing development of the heavy engineering industry are analyzed and the peculiarities of their growth are revealed. The basic principles of the creation of a unified information management system in the field of marketing which is based on the conceptual...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Publishing House of the State University of Management
2018-03-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/969 |